Alpoe London delivers a true end-to-end luxury experience — from bespoke diamond pieces hand-set to your exact specification, to the world's most sought-after timepieces sourced directly for our clients.
We serve clients of every calibre, from first-time buyers to a discreet roster of high-profile and high-net-worth collectors. Every relationship is handled with the same VIP service: private consultations, personal sourcing, and white-glove delivery. London based, worldwide shipped.
A private group run from our Hatton Garden counter for anyone serious about buying and selling watches and jewellery. Sourcing, pricing and negotiating, as we do it every week.
Looking to sell your luxury watch or jewellery? We offer competitive prices and a seamless process. Get a free valuation today.
Every piece we offer is unique, and market values for luxury watches, diamonds and gold move daily. Instead of fixed price tags we prepare a personalised quote, so you always receive the sharpest possible price. Send us an enquiry and we'll come back to you quickly.
Yes. Through our global network of trusted dealers we can track down virtually any reference — from a Rolex Daytona or Patek Philippe Nautilus to a Richard Mille — at competitive prices, frequently below retail.
Tell us your preferred diamond shape, setting style, metal and carat, and our Hatton Garden workshop handcrafts the ring around you. Lead times are confirmed when you enquire, and you're consulted at every stage of the build.
Yes — we work exclusively with GIA-certified diamonds, so quality, authenticity and value are guaranteed. Full certification paperwork accompanies every stone.
Yes. We purchase pre-owned luxury watches and offer strong trade-in valuations. Share the details of your timepiece and we'll give you a no-obligation quote.
Of course. Visit us in Hatton Garden, London — walk-ins are welcome, or book a private, no-pressure consultation with one of our specialists.

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Alpoe London
The Garden, Hatton Garden
EC1N