Learn
Our Mentorship
Most people who try to get into this trade lose money on their first few pieces. Not because they have no eye, but because nobody told them what a piece is really worth, who to buy it from, or how thin the margin gets once you have paid for it twice.
We have spent years on Hatton Garden doing exactly that — sourcing stock, valuing what comes across the counter, and selling to collectors who know the market as well as we do. The mentorship is that experience written down and kept current, in a room where you can ask about your own deals.
It runs entirely through a private Telegram group, so it moves at the speed the market does.
Apply To Join
Tell us where you are up to and it opens WhatsApp with your details written out. We come back with the terms and, if it is a fit, the invite to the group.
FAQS
A private group led by our Hatton Garden team for people who want to trade watches and jewellery as a business. It covers how the trade actually works day to day — where stock comes from, how margin is made, how to price, and how to build a name buyers trust.
People starting out with no trade contacts, resellers who already flip a few pieces and want to do it properly, and anyone building a jewellery brand who keeps getting stuck on sourcing and pricing. You do not need a shop, a licence or existing stock to join.
Everything happens inside a private Telegram group. You get written breakdowns, market notes as prices move, and a chat where you can put a specific deal or piece in front of us before you commit to it. Nothing is pre-recorded and left to go stale.
No — this is the business side, not a hands-on setting or goldsmithing course. We cover sourcing, valuation, negotiation, margin, marketing and reputation. If you want bench training we are happy to point you towards the workshops that do it well.
Membership runs on a monthly basis and we go through the current terms with you directly before you join, so you know exactly what you are getting first. Message us and we will send the details over.
No. It runs month to month and you can step away whenever you like. We would rather people stayed because the room is worth being in.
Send us a message telling us where you are up to — starting from scratch, already reselling, or building a brand. We check the room is right for you, then send the invite to the private group.
Of course. Visit us in Hatton Garden, London — walk-ins are welcome, or book a private, no-pressure consultation with one of our specialists.
How to get involved
Ask us about the mentorship
Message the Alpoe London team direct and we will talk you through what the group covers, how it runs and how to join. Nobody in there started out knowing this trade — the questions you would rather not ask out loud are the ones it exists for.