Featured ClientTelevision personality
Gemma Collins
Gemma Collins wears Alpoe London jewellery on screen and at her public appearances — pieces made at our Hatton Garden bench.
Known for
- The Only Way Is Essex
- Dancing on Ice
- I'm a Celebrity
Clients
Our Clients
From faces you know from prime-time television to the person buying their very first ring — every Alpoe London client is looked after the same way: privately, personally, from our Hatton Garden bench.
GCWorn on screen by Gemma Collins→Discretion is the service.
Some of our clients are photographed wearing their pieces. Most are not, and never will be. A household name and a first-time buyer get the same private consultation, the same sourcing and the same bespoke bench. The clients below have chosen to be named.
Public Figures
Pieces chosen for camera, stage and the red carpet — set to catch studio light and hold up in a still frame.
Collectors
Rare references sourced worldwide and stones matched to a brief, for clients who know the market as well as we do.
First-Time Buyers
A first engagement ring or first serious watch, explained plainly and priced fairly, with no pressure at the counter.
The Trade
Dealers and industry insiders who come to Hatton Garden for sourcing, valuation and a second opinion on a stone.
The Roster
Worn By
Featured ClientThe Next Name
Reserved for you
Whether it is a first ring or a piece for the cameras, it starts with a private conversation in Hatton Garden.
FAQS
Yes. Alpoe London provides jewellery for television personalities and public figures to wear on screen and at appearances. Gemma Collins is one of them. We also look after high-net-worth collectors who are never named. The only clients listed on this page are those who have chosen to be.
No. A first-time buyer gets the same service as our best-known clients: a private consultation, personal sourcing and insured delivery. The bench, the stones and the people you deal with are the same.
Yes. We never name a client, show their piece or mention their purchase anywhere without their agreement. That applies to everyone, whether or not they are well known.
Of course. Visit us in Hatton Garden, London — walk-ins are welcome, or book a private, no-pressure consultation with one of our specialists.