Alpoe Birmingham
Alpoe has two counters: Hatton Garden in London, and Birmingham. Both buy and take luxury watches in part-exchange, both handle bespoke commissions, and both work from the same stock — a piece listed on this site can be brought to whichever is closer to you. If you are in the Midlands, you do not need to make the trip to London to get a specialist figure on a watch.
Birmingham has made jewellery for two hundred years and still assays more of it than anywhere else in the country — the anchor on a British hallmark is this city's mark. What the West Midlands has less of is dedicated luxury watch buying. The result is that sellers here are routinely quoted by pawnbrokers and general dealers who price a watch on its metal and its brand rather than on its reference, which is how a Hublot or a Royal Oak ends up leaving for a fraction of what it is worth.
Why bring a watch here
The reference is priced, not the brand
A specialist desk looks up what your exact reference has been trading at, in your exact configuration. A general buyer applies a percentage to a brand. On a Big Bang or a Royal Oak the two answers are a long way apart, and the gap is entirely the seller's to lose.
One stock, two counters
Everything listed on this site can be seen at either shop. If a watch you want to view is at the other counter, we move it rather than asking you to. Say which is convenient when you enquire.
No need to travel to London
No trip to London, and no posting a watch off and waiting. Send the reference and a few photographs, have a figure back by WhatsApp today, and settle it over the counter in Birmingham.
Paid by transfer, no commission
An outright sale is settled by bank transfer once the watch is authenticated. There is no seller's commission taken off the top, which is what separates this from an auction, and no three-month wait to find out what you got.
Bespoke engagement rings in Birmingham
Talk the brief through at the counter, approve the design, and collect the finished ring in Birmingham. Commission an engagement ring in Birmingham sets out how it works.
Sell your watch in Birmingham
A page per maker, because what moves the number is different for each of them. Each one sets out what the desk looks at, which references it is asked after most, and what the paperwork is actually worth.
Watches to view in Birmingham
The whole of our stock can be seen at either counter. Tell us which piece and which shop and we will have it there.
Where we are
Two counters. Birmingham, West Midlands, and Hatton Garden in London. Both work from the same stock and the same valuation desk, so the only thing that changes between them is your journey.
Call or message before travelling and we will confirm the address and that a watch specialist is on the counter — book a time if you would rather have it fixed.
FAQS
In Birmingham. Message us on WhatsApp or call before you travel and we will confirm the address and that the right person is on the counter — watch valuations are done by a specialist rather than by whoever is in, so a call first saves you a wasted trip.
Yes. The Birmingham counter buys and part-exchanges on the same terms as Hatton Garden — same desk, same references, same figures. Send the reference number, the year and a few photographs and you will have a no-obligation number back the same day, whichever counter you then use.
No. The offer is made on the watch, not on the postcode. There is one desk pricing both counters, so you are not playing the two against each other and you do not need to.
Yes — tell us which piece and which counter suits you and we will have it there. Give us a day's notice if it is currently at the other shop.
Regularly. Solihull, Coventry, Wolverhampton and across Warwickshire and the wider West Midlands, and by insured tracked courier from anywhere in the UK. The valuation process is identical either way: reference number, year, photographs, figure the same day.
Birmingham
Send the reference, get a figure today
Reference number, year and a few photographs is all it takes. No obligation, and we will tell you what the paperwork is worth before you decide anything.