Rolex Watches for Sale in London

The Rolex model families

The professional models

Submariner, GMT-Master II, Daytona, Explorer, Sea-Dweller and Yacht-Master. Steel sports references are where the demand is concentrated, which means waiting lists at authorised dealers and pre-owned prices that have at times run above retail. Within a family, small differences carry large prices — bezel colour on a GMT is most of the number, and the ceramic-era pieces trade apart from the aluminium ones.

Datejust and Oyster Perpetual

The widest variety Rolex makes, and therefore the widest spread. Case size, bezel (fluted or smooth), bracelet (Jubilee or Oyster) and dial each move the price, and the same nominal model can differ by a multiple across those choices. The 2020 lacquer-dial Oyster Perpetuals trade quite separately from the classic dials — colour matters more than size on those.

Day-Date

Precious metal only, so the metal itself sets a floor under the value. Above that floor it is the dial, the bracelet and whether the case has been refinished. An unpolished example with sharp lugs is worth a great deal more than a heavily polished one of the same reference, and it is the easiest thing to check and the easiest to overlook.

Selling a Rolex instead?

We buy Rolex outright and take Rolex in part-exchange at our counter in Hatton Garden — send the reference number, the year and a few photographs and you will have a no-obligation figure back the same day. Sell your Rolex in London sets out what moves the number, which references the desk is asked after and what the paperwork is actually worth.